OVERVIEW

Frontline Operation Staff

Tapestry in Westbrook Village | Vancouver, British Columbia

May 2024 - Present

 

• Delivered customer-focused service and resolved resident concerns through effective communication and real-time coordination.

• Logged service requests and preferences using digital systems; contributed to process improvement and enhanced satisfaction.

• Collaborated with cross-functional teams to optimize workflows and support service delivery KPIs.

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Senior E-Commerce Business Analyst

N-Squared E-Commerce Vietnam Ltd. | Ho Chi Minh, Vietnam

Oct 2021 - Jul 2023​

• Led 36+ e-commerce initiatives monthly across 3 global brands and 4 online marketplaces; conducted requirements elicitation, defined KPIs, and managed campaign execution from scoping to reporting.

• Supervised 3 analysts and implemented fraud detection logic to reduce duplicate orders during flash sales; enhanced data accuracy and reduced cancellations by 33%.

• Managed 100+ user stories and campaign workflows in JIRA; improved requirements traceability, process improvement, and drove an 18% increase in ROI through enhanced conversion tracking.

• Led gap analysis of slow-moving SKUs and overstock across 2 regional warehouses; recommended inventory swaps and promo strategies that reduced holding costs by 30%.

• Conducted stakeholder meetings with client reps, designers, finance, and marketing; translated analytics findings into reports and dashboards to support cross-functional decision making.

• Presented insights bi-weekly to internal and external stakeholders; built business value through compelling data storytelling and negotiation, aligning goals across teams.

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Marketing Business Analyst – Maternity Leave Contract                                                       

Tho Phat Food Processing Ltd. | Ho Chi Minh, Vietnam

Apr 2021 – Oct 2021

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Tho Phat is a leading Vietnamese food manufacturer with a strong presence in domestic and export markets.

• Conducted business requirements analysis and built Power BI/Excel dashboards to track seasonal product trends and sales performance; insights supported decision making and reduced inventory waste by 22%.

• Elicited customer feedback from Gen Z users through surveys and stakeholder engagement; analysis drove a change initiative, leading to a packaging revamp and two new SKUs that increased sales among under-30s by 35%.

• Created weekly performance tracking tools to consolidate customer reviews and in-store feedback; collaborated cross-functionally to support continuous improvement in marketing, product, and sales ops.

• Performed competitive pricing gap analysis across four brands; recommendations resulted in optimized bundle pricing and a 17% increase in average order value.

• Worked autonomously with the marketing team to align promotional campaigns with search trends; efforts led to a 20% boost in retail foot traffic and enhanced business value for partners.

 

Tax Consultant, Transfer Pricing Intern

Deloitte Vietnam | Ho Chi Minh City, Vietnam

Dec 2020 – Apr 2021

 

• Conducted thorough data analysis for client tax reports, aligning business requirements with financial strategies to ensure compliance with regulatory guidelines.

• Collaborated with business stakeholders to identify potential tax savings and presented cost-saving strategies through in-depth reports and presentations.

• Managed complex client portfolios, working across multiple departments to streamline business processes and achieve financial objectives.

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Guest Services and Operations Coordinator

Osteria Pronto Restaurant, JW Marriott Austin | Austin, Texas

Jun 2019 - Mar 2020

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• Managed JW Connect project with local vendors, driving guest engagement and generating $5K in added revenue.

• Rotated across service roles; applied data analysis and scheduling tools to improve business processes and operations.

• Supported change management and service enhancements through collaboration and guest feedback initiatives.